Bates Technology IT Managed Services

Optimize Sales with Cloud-Based Services

June 30th, 2021 by admin

A blue cloud hovering between a man's hands

Technology in every industry is rapidly evolving, and cloud-based services are one example. Utilizing the flexibility and scalability of the cloud is having a major impact on how companies approach, interact with, and help clients. But how can you use cloud-based services to win more business?

The primary benefits of cloud-based operations:

  • Scalability
  • Flexibility
  • Cost savings
  • Increased revenue
  • Increased customer satisfaction and retention

Let's explore.

Cloud computing is inherently scalable, enabling growing companies to increase sales, marketing, and other functions without significant delays due to planning, purchasing, delivery, and training. Company leadership can focus on strategy rather than deployment. Sales reps can focus on closing sales rather than worrying about methodology. As business intelligence and data security applications migrate quickly to the cloud, company IT options will grow, enabling a completely mobile sales force.

Today's business owners expect their point-of-sale system to integrate with any new, cloud-based service their customers want to use, and they should. Consumers want to use cloud-based solutions to find goods, order items, and pay without having to leave their homes. Business owners want to meet their needs, accept the technology, and most importantly, take advantage of the cost-saving benefits and increased revenue many solutions generate. It has quickly become an expectation that these new technologies fit seamlessly into their existing business ecosystem. With the convergence of the integrated space, this has become a reality very quickly and presents a significant opportunity for businesses today.

The cloud solution enables companies to be nimbler and have a smaller footprint in new markets. Having a local office with its own IT infrastructure may no longer be necessary, opening more flexible options for corporate sales presence, including mobile teams. Cloud computing technology enables remote virtual offices and sales reps to remain connected with management, development, and support functions at any time or place via WiFi. By sharing common business apps, such as CRM, fewer opportunities are lost, and sales performance improves.

For startups and businesses expanding into new markets, building an IT infrastructure to support the new venture has always been a drag on time-to-market and, in many cases, a prohibitive expense. Especially in the case of technology companies, whose entire product line depends on IT, hardware build-out, software development, customer service, and sales support may take many months to prepare. Having an offsite, 100% managed cloud solution for all these needs can reduce both initial cost and time-to-market by eliminating the build-out and testing phases of the infrastructure. Critical staff can get to work on products faster and roll them out sooner. Sales and marketing teams have a significant advantage over competitors without cloud solutions by having something to sell sooner and by having the right tools in place to penetrate the marketplace.

Interested in a cloud services evaluation? Give us a call! (859) 759-4509 or email

Posted in: Solutions, Services